The Story of Bewitching Lashes: A Solo Lash Studio and Lash Merch Brand with Leola Abondano

In this episode, AnneMarie talks with Leola Abondano, lash artist and founder of Bewitching Lashes in the Houston area. You’ll hear how Leola started out with a desire to do facials, but later discovered that lashing was her passion. The pandemic and other life events made it necessary for her to “start over” building her business multiple times, and last summer Leola launched her first piece of apparel. We’ll dig deep into LashCon 2022 - happening November 5-7th in Pasadena.  We’ll talk about how Leola is participating this year, and the fantastic parties and events that you can be part of. Don’t let your hesitancy or shyness prevent you from attending and meeting your lash icons. You WILL leave the event with one or more lash besties in this fun community.

Expect to hear: 

• Leola’s path to becoming a solo lash artist
• Leaving a busy chain salon to go solo
• Keeping clients through economic downturns - loyalty clubs, customer service, holiday gifts
• Adding an apparel line- the challenges and rewards
• Advice on starting in apparel - just start with one piece, post the graphic image online and see what the response is! Stay original, do your research.
• Dealing with people who steal her content
• Content creation tips – do a bunch in batches to post later, utilize planning apps to design
• How to get other lash artists to buy your merch
• Everything LashCon - how Leola is participating - sponsorship, swag bag, and a virtual booth on the app
• Building relationships at LashCon – the Pajama Party is a favorite of Leola’s
• Speakers and topics at LashCon
• Don’t worry about fitting in, just be yourself and you’ll find your tribe

LashCon 2022

Connect with Leola:

Bewitching Lashes on Instagram 

Bewitching Lashes Website

Connect with Cheryl and AnneMarie:

Cheryl's Instagram

AnneMarie's Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn

Untamed Artistry Website

Untamed Awards